The project is for the general design of all “Jeep Spirit” stores in China and is under the supervision and cooperation of the company’s headquarters in the United States – Chrysler Group. The concept uses the company’s DNA with new design elements, such as a built-in cabinet that looks like a Jeep SUV front grille, lamps in the form of headlights and more. The project covers different variants of spaces and elements that will be mandatory for all of the stores around China. In the design we implemented a universal modular system that can be used in a variety of ways.